AppleInsider | Apple, Jobs, AT&T sued over iPhone price cut, rebates

Apple Inc., along with its chief executive and exclusive U.S. iPhone wireless partner AT&T, have been hit with a new lawsuit from a disgruntled customer who charges the trio with a variety of offenses stemming from the recent iPhone price cut.

In the suit, filed Sept. 24 in the United States District Court for the Eastern District of New York, Queens resident Dongmei Li accuses the parties of price discrimination, underselling, discrimination in rebates, deceptive actions, and other wrongdoings for their role in the Sept. 5th price drop on iPhone, which saw the handset's price tag slashed an unprecedented $200 less than two months after its debut.

Li was among the thousands who waited hours in line on June 29, 2007 for her chance to purchase one of the touch-screen devices, according to the suit. When she reached the front of the line, her local Apple store only had 4GB models remaining, which she purchased anyway despite having intended to buy the larger-capacitied 8GB model.

She, like thousands of others, the suit claims, is now the victim of price discrimination in that she cannot resell her iPhone for the same profit as customers who purchased the device after price drop. Similarly, she cannot trade up to 8GB model she had initially hoped to obtain and is now left with a product that has been discontinued.

Li also feels cheated by Apple's rebate policy because she was only offered a $100 store credit towards a future Apple store purchase when those customers who bought the same iPhone within a two week window period immediately preceding the cut received the full $200 refund under the company's price protection policy.


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